The $30,000 napkin

Should you charge hourly? Day rate? Per-song? Flat project rate?

It’s hard to know which pricing model to use as an engineer.

A typical model, of course, is charging an hourly rate for your services.

Seems pretty logical…

But I believe this is actually the worst way to value you work.

I’ve got a quick story that illustrates this perfectly, involving Picasso and a napkin.