I hate to say it, but the audio engineering & production community generally sucks at business. I’ve been through it first-hand, so I know what the struggle is like…
Long hours, doing everything yourself, always chasing clients for money, and feeling like the only way to get ahead is to charge less than the other guy. This constant undercutting and undervaluing has created an industry where clients expect to pay as little as possible. And we only have ourselves to blame.
Check out this new video for my thoughts on how we got here, and how you can break out of this destructive pattern.
